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X-Rite Announces Broadcast & Video Industry Leaders’ Support for i1Display Pro and ColorCheckers for Video at NAB 2016

The Standard in Color Innovation, X-Rite Daily Demonstrations @ Atomos Booth C8925

Las Vegas, NV – NAB SHOW – April 18, 2016 – X-Rite Incorporated, a global leader in color science and technology, with subsidiary Pantone (http://www.xrite.com) today announced Atomos display support for award-winning i1Display Pro for their full line of monitor-recorders including Blade, Shogun Studio, Inferno and Flame series. X-Rite ColorChecker Video target support was also announced for DaVinci Resolve by Blackmagic Design–a global leader in post-production for over 30 years. Visit the Atomos NAB booth C8925 for daily demonstrations on X-Rite display calibration and ColorChecker Video.

“We are pleased to have Atomos fully support our i1Display Pro, the professional industry standard for monitor color accuracy, as well as Blackmagic Design’s support for our new ColorCheckers with DaVinci Resolve. These relationships further expand X-Rite’s commitment to filmmaking professionals,” states X-Rite Vice President of Product Marketing Chris Winczewski.

The standard in color innovation, X-Rite ColorChecker has recently launched ColorChecker Video Targets–effective, timesaving tools for filmmaking production and color workflow–from shooting to editing. ColorChecker Video Targets now include support from 3D-LUT Creator, Color Finale plug-in for Apple’s Final Cut Pro X from Color Grading Central and soon to be released support in DaVinci-Resolve by Blackmagic Design.

  • See Why Filmmakers use X-Rite ColorChecker Video Targets, Click Here.
  • View the ColorChecker Video Targets International Press Kit, Click Here.

Winczewski continues, “The latest support from Blackmagic Design is a good example how X-Rite’s ColorCheckers for video continues meeting changing media evolution. Based on a century of color theory science, X-Rite continues to be the trusted standard in color innovation cross-industry.”

Honoring ColorChecker’s 40th Anniversary, a yearlong global celebration including in-store events, special bundles, webinars, contests, giveaways, special pricing is underway. For special 2016 promotional offerings visit: http://tinyurl.com/gss3pk5.

Visit Atomos NAB booth C8925 for X-Rite experts Richard Harrington and Eduardo Angel daily demonstrations on color display calibration and ColorChecker Video, April 18-21.

About X-Rite
X-Rite and its subsidiary Pantone LLC is a global leader in color science and technology. X-Rite Pantone offers a range of color management solutions for the printing, packaging, photography, graphic design, video, automotive, paints, plastics and textiles industries. Connect: FacebookPromotions sign-up, or visit: http://xritephoto.com/Filmmaking.

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Corporate Contact X-Rite:
Matthew Chilton
(616) 803.2100
Media Contact CJC Strategists:
Charlé-John Cafiero
(212) 777.7654

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