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X-Rite Announces Partnership with Atomos at NAB 2016

i1Display Pro Now Supported on the Atomos Range of Monitors-Recorders

Las Vegas, NV – NAB SHOW – April 18, 2016 – X-Rite Incorporated, a global leader in color science and technology, with subsidiary Pantone (www.xrite.com) today announced a partnership with Atomos (www.atomos.com), the world’s leading creator of all-in-one monitor-recorders for broadcast, film and DSLR cameras. Atomos is integrating support for industry acclaimed X-Rite i1Display Pro to seamlessly manage color calibration for their range of monitor-recorders, including Blade, Shogun Studio and next generation Inferno and Flame series.

Atomos is one of the fastest growing technology companies, famous for creating easy to use, cutting-edge products for filmmakers that merge professional recording, monitoring, playback and editing into a single touch-screen device. These innovations enable a faster, higher quality and more affordable video production for the world’s leading cinematographers and video professionals.

“Every minute we are alive we focus on reliability and quality at an affordable price, allowing our users to focus on creative story telling” states Jeromy Young, Atomos co-founder and CEO. “Our partnership supporting the X-Rite i1Display Pro supports this commitment, delivering a professional and reliable calibration solution that allows our users to make judgments on set with the confidence of accurate color.”

With a century of color theory science behind the X-Rite name, the i1Display Pro is the ultimate solution for creative professionals who demand speed and scalability to attain color accuracy. Accurate color representation on screen is paramount for the video and film industries. The i1Display Pro delivers fast measurement speed and unrivaled color accuracy on all modern display technologies and includes video color standards for a more accurate color workflow. These benefits are especially important whether capturing or editing footage.

“We are very excited to have our i1Display Pro supported across the full line of Atomos displays to enhance viewing accuracy. The announcement aligns with Atomos’ recently released next generation Flame series of higher brightness–daylight viewable HDR monitors-recorders,” states X-Rite Vice President of Product Marketing Chris Winczewski. “The partnership with Atomos demonstrates our focused commitment for the expansion of X-Rite’s photo and video products into the video and filmmaking markets.”

Visit Atomos NAB booth C8925 for X-Rite Photo-Video daily demonstrations by industry experts Richard Harrington and Eduardo Angel on color display calibration and ColorChecker Video, April 18-21.

About Atomos
Atomos helps creative professionals cut through technology barriers by creating easy to use, innovative, cutting-edge products including 4K & HD Monitor-recorders, pocket size ProRes recorder, signal converters & power management solutions. Each product shares the common benefit for different niche markets to enable faster, higher quality and more affordable production for video professionals. Atomos is based in Australia with offices in the USA, Japan, China and Germany with a worldwide distribution partner network. Further product information can be found at www.atomos.com, Facebook: (/atomosglobal), Twitter: (@Atomos_News), Vimeo: (/atomosvideo), YouTube: (/AtomosVideo) and Videogram (atomos.videogram.com).

About X-Rite
X-Rite and its subsidiary Pantone LLC is a global leader in color science and technology. X-Rite Pantone offers a range of color management solutions for the printing, packaging, photography, graphic design, video, automotive, paints, plastics and textiles industries. Connect: Facebook (http://tinyurl.com/zm7ec7t), Promotions sign-up (http://tinyurl.com/jo7qnpy), or visit: http://xritephoto.com/Filmmaking.

Corporate Contact X-Rite:
Matthew Chilton
(616) 803.2100
Media Contact CJC Strategists:
Charlé-John Cafiero
(212) 777.7654

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