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X-Rite announces a strategic partnership with C.R. Kennedy & Company for Australian and New Zealand Photo and Video Markets

C.R. Kennedy & Company to become a dedicated supplier of X-Rite products to the photo and video channel

Grand Rapids, Michigan, 8th Oct 2013 -- X-Rite, Incorporated, the world leader in color management, measurement and communication technologies, announces today that they have entered into a strategic partnership with C.R. Kennedy & Company Pty Ltd to focus on X-Rite photo/video portfolio.

The creation of this partnership establishes a dedicated team focused on the X-Rite range of photo and video products. Beginning immediately, C.R. Kennedy will manage the sales, marketing and support to partners and end user customers across Australia and New Zealand.

C.R. Kennedy’s product portfolio will include:

  • ColorMunki solutions – ColorMunki Smile, ColorMunki Display, ColorMunki Photo
  • i1 solutions– i1Display Pro, i1Basic Pro 2, i1Photo Pro 2, i1Publish Pro 2
  • ColorChecker solutions – ColorChecker Passport, ColorChecker Classic, ColorChecker White Balance, ColorChecker Grayscale, ColorChecker Gray Balance, ColorChecker Digital SG

Prospective resellers looking to learn more about X-Rite’s photo portfolio can begin trading with C.R. Kennedy immediately.

Teri Teo, Vice President Sales, SE Asia, at X-Rite, believes the new partnership demonstrates X-Rite’s ongoing commitment to better serve the photo/video market.

“We are very enthusiastic about the newly formed C.R. Kennedy partnership. They bring a wealth of knowledge of local photo/video markets to the X-Rite brand and will create a dedicated and focused team. We are confident X-Rite customers will receive the very best levels of product availability, product knowledge, color workflow education and service.”

Marc Payet of C.R. Kennedy, sees the benefits of the partnership for both end user and reseller customers alike.

“We are very excited to be representing the market leading range of X-Rite Photo products. There are no better tools for color calibration than those found in the X-Rite range. Whether you're a professional photographer, filmmaker or printmaker, or an enthusiastic amateur, X-Rite has a product for you.

As a major supplier of imaging products to the Australian and New Zealand markets, X-Rite now gives C.R. Kennedy the ability to offer our customers a complete end-to-end solution. We now complete the imaging circle and have everything you need to create professional looking images and prints.”

Teri Teo, Vice President Sales, SE Asia, X-Rite continued:

“X-Rite is committed to developing best in class color management solutions for the photo and video markets. This new partnership ensures that X-Rite products for the photo and video markets are as widely available and as best supported as possible.”

About C.R. Kennedy & Company Pty Ltd
Founded in 1934, C.R. Kennedy is Australia's largest independent importer and distributor of photographic equipment.

The head office and main warehouse is located in Melbourne with branch offices and warehouses in Adelaide, Brisbane, Cairns, Perth and Sydney. C.R. Kennedy (NZ) Ltd. is based in Auckland and offers full representation throughout New Zealand Through this network C.R. Kennedy provides full distribution and representation throughout the Australasian region. For more information about C.R. Kennedy please visit -  www.crkennedy.com.au

About X-Rite
X-Rite, Incorporated with its wholly owned subsidiary Pantone LLC is the global leader in color science and technology. The company develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite's expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit www.xrite.com or www.xritephoto.com.


Mark Payet
C.R. Kennedy & Company
+61 3 9823 1574
Peggy Yan
X-Rite Asia
+852 2535 1923

©2013 X-Rite, Inc. All rights reserved. X-Rite is a registered trademark of X-Rite, Inc. All other trademarks are the property of their respective owners.  PANTONE® and other Pantone trademarks are the property of Pantone LLC. © 2013.  All rights reserved.

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