X-Rite photo


Andrea Vassalini

When did you first understand the importance of color?
I fell in love with color many years ago after the first time I saw color correction in action on a video. It was an emotional impact that prompted me to study how to work with colors within my videos.
What is the most important aspect of color management that an aspiring filmmaker should know?
Over time, the technical and creative possibilities of video increase even further. Each filmmaker must always deal with color management, because the next step is to enter into the post-production workflow… and the right starting image is expected to be there 
Why are you committed to using X-Rite products?
I’ve found X-Rite to be the the right place to find incredible products and professional support that I can rely on for any type of assistance in the color world
 How important are the latest color management tools in today’s industry? Why?
Production and post-production standards are becoming increasingly numerous and sometimes complex. X-Rite makes it easier to deal with the color management process. And we all need this.