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Andrew Rodney

Andrew  Rodney – the founder of Digital Dog, a leading digital imaging training and consulting business and one of the country’s foremost specialist in color management solutions and training –purchased his first color Macintosh system in the mid 1990s. He bought it to run a newly developed product called Adobe Photoshop.

Today, Andrew belongs to a small cadre of Adobe Certified Technical trainers for the product and has long served as an Adobe PhotoShop beta tester and currently an Adobe Alpha tester. Additionally, he is a principle of Pixel Genius LLC, the developer of several plug-ins that enhance and extend Adobe Photoshop capabilities.

No surprise with this storied association, Andrew also is a much sought after lecturer on color management, he has published extensively on the subject as well, from trade magazines and industry journals, and has authored Color Management for Photographers  Hands on Techniques for Photoshop Users.

“Calibrating and profiling a display is the first step in obtaining predictable color. This should be done at least once a month. The entire process only takes a few minutes and most of today’s color management products like the X-Rite i1Display 2 provides an easy, step-by-step wizard based solution so it isn’t difficult to do either.”

“If I’m spending X amount of dollars on a digital camera, and then on ink and paper, it only makes sense to waste as little of that investment as possible, and make sure the prints come out right the first time,” he adds.